Google Ads conversion tracking for Zepsell

Tell Google Ads about every purchase, with its value, so you can see which campaigns make sales.

Checked against Zepsell on 8 November 2026

Where: Integrations > Ad tracking > Google Ads
You need: A Google Ads account with a purchase conversion action
Price: Free with every Zepsell store. Google Ads charges for its own service

What it sends

A purchase conversion for each order, with the order value, currency and order number so it isn't counted twice.

With the Cookie consent app installed, nothing loads until a shopper accepts.

In Google Ads, create a Purchase conversion action that uses a website tag.
Under Goals > Conversions > Tag setup, find its send_to value, like AW-123456789/AbC-dEfGhIjK. The part before the slash is the Tag ID, and the part after is the Purchase label.
In your Zepsell dashboard, open your store and go to Integrations.
Under Ad tracking, press Set up next to Google Ads and fill in Tag ID and Purchase label.
Press Save integrations. It goes live on your storefront within a few seconds.

Ask Zeppy in your dashboard, or message the Zepsell team in the support chat.