Your feeds
Most stores start with two feeds already on: Google Shopping and Facebook and Instagram. Find them in your Zepsell dashboard under Apps > Product feeds.
Each feed has its own address, such as https://yourshop.zepsell.com/feeds/google.xml. The shopping channel fetches that address, usually once a day, so new products, prices and stock reach it by themselves. Only published products are included.
Add a feed
- Under Add a feed, choose the Channel, give it a Name and choose the Country. The country sets the currency, prices and shipping the feed carries.
- Press Add feed. A new feed starts switched off.
- Open the feed, tick Feed is on (the channel can fetch it) and press Save feed.
One feed per channel and country is typical. A store can have up to 20 feeds. You can also make a Spreadsheet (CSV) feed for price comparison sites or bulk uploads.
Add the feed to each channel
Copy the feed's address from Zepsell, then:
- Google Shopping: In Google Merchant Center, go to Products > Add products > Add products from a file, choose “Enter a link to your file”, paste this address and fetch daily.
- Facebook and Instagram: In Meta Commerce Manager, open your catalogue, choose Data sources > Data feed > Scheduled feed, paste this address and update daily.
- TikTok: In TikTok Ads Manager, open Assets > Catalogs, choose your catalogue, then Add products > Data feed, paste this address and schedule a daily update.
- Pinterest: In Pinterest Business, go to Ads > Catalogues > Create data source, paste this address and choose your currency and country.
- Microsoft Shopping (Bing): In Microsoft Merchant Center, open your store, choose Feeds > Create feed, pick Scheduled file download and paste this address.
If you have a shop, the Google local inventory feed shows your stock as in stock at your shop in Google search and Maps. It needs your Google Business Profile linked to Merchant Center and a store code that matches it.
Rules and checks
- Rules change what a channel sees without changing your store: leave products out, rewrite titles, add custom labels or adjust prices.
- Field mapping chooses which product details fill each feed field.
- Preview and checks shows how many products are in the feed, how many your rules left out, and which were rejected and why.
Channels see changes to these settings within a few minutes.
Optimise products
Press Optimise products to improve the titles, descriptions, categories and attributes that feeds send, without changing your product pages. Edit them by hand, or use Optimise with AI for one product or all of them.
AI suggestions wait in Review AI suggestions for you to accept, unless you tick Send results straight to my feeds, without reviewing them. Your own edits are never overwritten by AI.
See what Google approved
Connect your Google Merchant Center account in the Product feeds app to see which products Google approved or disapproved, the reasons, and their clicks. This only reads from Merchant Center. You still add the feed in Merchant Center by its address, as above.
Questions
Do Google Shopping listings cost money?
Free listings in Google don't. Shopping ads are paid, through Google Ads, and use the same feed.
How quickly do price changes reach Google?
On the channel's next fetch. Most fetch once a day, which you set when you add the feed.
Why is a product missing from my feed?
Open Preview and checks. It shows whether a rule left the product out or a check rejected it, such as a missing photo or price. Drafts are never in feeds.