- Where
- Integrations > Ad tracking > Meta
- You need
- A Meta Pixel (dataset) in Meta Events Manager
- Price
- Free with every Zepsell store. Meta Pixel charges for its own service
What it sends
- Pixel, from the shopper's browser: page views, product views, searches, add to basket, checkout, payment info and purchases with the order value.
- Conversions API, from your store's server: each purchase, with the shopper's email and phone hashed. The order ID stops a sale being counted twice when the pixel sends it too.
With the Cookie consent app installed, the pixel doesn't load until a shopper accepts, and the Conversions API only sends shoppers who allowed tracking. Till, marketplace and subscription renewal orders are never sent.
Add the pixel
- In Meta Events Manager, copy your Pixel ID. It's a number.
- In your Zepsell dashboard, open your store and go to Integrations.
- Under Ad tracking, press Set up next to Meta, and paste the Pixel ID.
- Press Save integrations. The pixel goes live on your storefront within a few seconds.
Add the Conversions API
- In Meta Events Manager, open your pixel, then Settings > Conversions API > Generate access token.
- In Zepsell, paste it under Conversions API (optional) > Access token.
- To check it works, paste the Test event code from Events Manager's Test events tab, save, and place a test order. Then clear the test code and save again.
Once it's on, the Meta row shows Server-side. To stop it, tick Stop sending and remove the saved token and save.
Questions
Do I need both the pixel and the Conversions API?
The pixel alone works. Adding the Conversions API means purchases still reach Meta when a browser blocks the pixel, which usually gives your ads better data.
Does this list my products on Facebook and Instagram?
No, this is tracking only. To show your products on Facebook and Instagram, add your product feed to Meta Commerce Manager.