- Where
- Integrations > Analytics > Google Analytics 4
- You need
- A Google Analytics 4 property with a web data stream
- Price
- Free with every Zepsell store. Google Analytics 4 charges for its own service
What it sends
Page views, plus GA4's recommended ecommerce events with products, prices and order value:
view_item,add_to_cartandview_cartbegin_checkout,add_shipping_infoandadd_payment_infopurchase, with the order number, tax and shippingsearch, with what the shopper searched for
Only product and money details are sent, never the customer's name or email. With the Cookie consent app installed, nothing loads until a shopper accepts.
Add Google Analytics 4
- In Google Analytics, go to Admin > Data streams, open your web stream and copy the Measurement ID (it starts with
G-). - In your Zepsell dashboard, open your store and go to Integrations.
- Under Analytics, press Set up next to Google Analytics 4 and fill in Measurement ID.
- Press Save integrations. It goes live on your storefront within a few seconds.
Questions
Do I still need this if Zepsell has built-in stats?
No. Visit stats are built in and shown on your store's Overview, with no cookies. Add Google Analytics if you want its reports or to link it with Google Ads.