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Terms of service

Last updated 6 November 2026

These terms are an agreement between you and Fikr Labs Limited (“Zepsell”, “we”), a company registered in England and Wales (company number 17166125), registered office Unit 3a Hastings Road, Leicester, England, LE5 0BT. By creating an account or a store you agree to them. Please also read our privacy policy.

1. The service

Zepsell gives you a hosted online store with checkout, payments, order email and your own domain, and optional apps such as point of sale. We may change, add or remove features over time; we'll give notice before removing anything you rely on.

2. Your account

  • Zepsell is for business use. You must be 18 or over and able to agree to these terms for your business.
  • Keep your email account, passkeys and authenticator secure: anyone who can reach your email can sign in.
  • You're responsible for what happens in your account and stores, including by people you give access to.

3. Plans, trial and billing

  • Each new store has a 14-day free trial. No card is needed to start.
  • After the trial, each store needs a subscription. The Starter plan is £10 a month per store, including VAT. Managed clients may agree a different price with us in writing.
  • We also charge a platform fee of 2% of each payment your store takes, including VAT. This covers online, in-person, cash and third-party provider payments. For payments through Stripe Connect we deduct it when the payment is made. For other payments we invoice it to you. If you refund a payment, we return the fee on that payment.
  • Subscriptions are billed in advance through Stripe and renew automatically until cancelled.
  • You can cancel at any time from the dashboard; the store stays open to the end of the paid period. We don't refund part periods unless the law requires it.
  • If the trial ends without a subscription or a payment fails, we pause the storefront. Your data is kept and the store reopens when billing is sorted.
  • We'll give at least 30 days' notice of a price change, by email.

4. Payments from your customers

Your customers pay you through Stripe, either via Stripe Connect or with your own Stripe keys. Stripe's own terms apply to that relationship and Stripe sets its own fees, which are separate from our platform fee. We are not a party to your sales.

5. Your responsibilities as a seller

You are the seller in every order. That means you are responsible for:

  • your products, their descriptions and prices, and fulfilling orders;
  • consumer law, including cancellation rights, refunds and returns;
  • tax, including charging and paying VAT;
  • your store's own terms and privacy policy, and handling your customers' data lawfully.

6. Acceptable use

You must not use Zepsell to:

  • sell anything illegal, counterfeit or infringing, or anything Stripe doesn't allow;
  • mislead or defraud customers, or send spam;
  • upload malware, or attack, overload or probe Zepsell or other stores;
  • get round billing limits or access other people's data.

We may remove content or suspend a store that breaks these rules (see section 10).

7. Your content

You keep ownership of everything you put into Zepsell. You give us permission to host, copy, display and process it only as needed to run and support your stores. You confirm you have the rights to it.

AI features (such as store creation and the assistant) produce suggestions that can be wrong. Check generated text, prices and settings before you rely on them; you're responsible for what you publish.

8. Data protection

For your customers' personal data you are the controller and we are your processor. We will process it only on your instructions and to provide the service; keep it confidential and secure; use only the sub-processors listed in our privacy policy (and tell you before adding others); help you answer data subject requests and meet your security obligations; tell you without undue delay of any personal data breach affecting your stores; and delete it when you close your account, apart from copies the law requires us to keep.

9. Our software

Zepsell, its dashboard and its design are ours or our licensors'. Parts of the store software are open-source and come with their own licences. Don't copy, resell or reverse-engineer the service except where those licences or the law allow it.

10. Suspension and closing your account

  • You can close your account at any time by emailing [email protected]. Export anything you need first.
  • We may suspend or close a store or account that breaks these terms, puts others at risk or goes unpaid. Where we reasonably can, we'll warn you first and give you a chance to fix it.
  • We may stop offering Zepsell with at least 60 days' notice, so you can move your data elsewhere.

11. Availability and backups

We work to keep Zepsell running and back up store data, but we don't promise uninterrupted service, and there will be maintenance. Keep your own copies of anything important.

12. Liability

  • Nothing in these terms limits liability for death or personal injury caused by negligence, fraud, or anything else that can't be limited by law.
  • We aren't liable for loss of profits, sales, business, goodwill or data, or for any indirect or consequential loss.
  • Otherwise, our total liability in any 12 months is limited to the fees you paid us in that period.
  • You'll cover our reasonable losses from claims caused by your products, your content or your breach of these terms.

13. Changes to these terms

We may update these terms. We'll email you at least 30 days before significant changes take effect. If you keep using Zepsell after that, the new terms apply; if you don't agree, you can close your account.

14. General

These terms are governed by the law of England and Wales, and its courts have exclusive jurisdiction. If part of these terms can't be enforced, the rest still applies. Questions? Email [email protected].