Automatic discount on a customer's first order

Give new customers a percentage off their first order. It's applied at checkout with no code to type, and your store advertises it.

Checked against Zepsell on 8 November 2026

Where
Apps > Sell more > First-order discount
You need
Nothing else
Price
Included with every Zepsell store

Set it up

Enter the Discount (%), from 1 to 90 (10 to start with), and press Save and install. Your storefront shows a banner such as "10% off your first order, applied at checkout".

Who gets it

  • Once per email address and once per account. Guests count too.
  • Repeat guests who use a new email are also caught by their delivery address or phone number.
  • It doesn't combine with discount codes.

Still stuck? Ask us.

Ask Zeppy in your dashboard, or message the Zepsell team in the support chat.