Sell on eBay with Zepsell

List your products on eBay from your Zepsell catalogue. Prices and stock stay in step with your store, and each eBay sale lowers your Zepsell stock.

Checked against Zepsell on 8 November 2026

Where
Apps > Sales channels > eBay
You need
An eBay seller account with postage, payment and returns policies
Price
Free with every Zepsell store. eBay charges for its own service

What the eBay app does

  • Lists your products as fixed-price eBay listings, with title, description, photos, price, stock, condition, category and item specifics.
  • Keeps them up to date. Prices and stock update every 15 minutes, and products that leave the feed are ended on eBay. Press Sync now to update straight away.
  • Lowers your stock when something sells on eBay, so you don't sell the same item twice.

A product with colours, sizes or other options becomes one listing with those choices, and each variant keeps its own price, stock and pictures. If the eBay category doesn't allow that, each variant gets its own listing.

If a product is on sale, eBay gets the lower sale price.

Before you start

  • An eBay seller account.
  • Business policies for postage, payment and returns on the eBay site you'll sell on. Create them in eBay Seller Hub under Account > Business policies. If business policies are switched off on your account, Zepsell switches them on when you connect, and eBay can take a few minutes to apply it.
  • A product feed in the same currency as the eBay site. The feed decides which products go to eBay, and its rules can shorten titles or change them for eBay.

Connect eBay

  1. In your Zepsell dashboard, open your store and go to Apps.
  2. Under Sales channels, open eBay and press Install.
  3. Press Connect eBay account, sign in on eBay and allow Zepsell to manage your listings and read your orders.
  4. Back in Zepsell, choose the eBay site: UK, US, Germany, France, Italy, Spain, Ireland, Australia or Canada.
  5. Under List the products in this feed, choose a feed whose currency matches that site.
  6. Choose your Postage policy, Payment policy and Returns policy, and fill in Items ship from.
  7. Set the Quantity for products without stock tracking. Products that track stock always use their real stock.
  8. Tick List on eBay and keep listings in sync and press Save.

Listing stays off until the three policies and the ship-from address are set. If you change the eBay site later, choose the policies again.

Categories and item specifics

eBay suggests a category for each product. To choose it yourself, add ebay_category_id to the product's metadata with the eBay category number.

Some categories need item specifics, such as brand or size. If one is missing, the listing shows which ones eBay wants. Add each to the product's metadata as ebay_ followed by the name, for example ebay_Brand.

Condition comes from the product: used becomes Used – Excellent, refurbished becomes Seller refurbished, and everything else is New.

eBay orders

When an order comes in on eBay, Zepsell lowers your stock once for each item. The app lists recent eBay orders and says whether the stock was lowered.

You ship and manage eBay orders in eBay itself, including tracking, cancellations and returns. eBay orders don't appear as Zepsell orders, and a cancellation or return doesn't put the stock back in Zepsell, so adjust it yourself.

Limits

  • Titles are cut to eBay's 80 characters. A rule on the feed can shorten them more neatly.
  • Up to 24 photos per listing and 12 per variant.
  • SKUs can be up to 50 characters.

End listings or disconnect

  • End all listings takes every Zepsell listing off eBay and switches listing off.
  • Disconnect stops syncing. Listings already on eBay stay there until you end them.

Questions

Can I list on more than one eBay site?

A store connects to one eBay site at a time, chosen under eBay site.

Still stuck? Ask us.

Ask Zeppy in your dashboard, or message the Zepsell team in the support chat.