- Where
- Integrations > Ad tracking > TikTok
- You need
- A TikTok Ads Manager account with a web pixel
- Price
- Free with every Zepsell store. TikTok charges for its own service
What it sends
Product views, add to basket, checkout and purchases with the order value. TikTok receives them as ViewContent, AddToCart, InitiateCheckout, AddPaymentInfo, CompletePayment and Search.
With the Cookie consent app installed, nothing loads until a shopper accepts.
Add TikTok
- In TikTok Ads Manager, go to Events > Web events and copy your pixel's ID.
- In your Zepsell dashboard, open your store and go to Integrations.
- Under Ad tracking, press Set up next to TikTok and fill in Pixel ID.
- Press Save integrations. It goes live on your storefront within a few seconds.
Add the Events API
- In Ads Manager, open Events, then your pixel's Settings, and press Generate access token.
- In Zepsell, paste it under Events API (optional) > Access token and save.
- To check it works, paste a Test event code from TikTok, save, and place a test order. Then clear the code and save again.
With a token, your store also sends each purchase from the server, so sales still count when an ad blocker stops the pixel. The order number stops a sale being counted twice, and only shoppers who allowed tracking are sent. To stop it, tick Stop sending and remove the saved token and save.