Log in or sign up

Microsoft Advertising UET tag for Zepsell

Track Bing and Microsoft ad sales, and build remarketing lists from product and basket views.

Checked against Zepsell on 8 November 2026

Where
Integrations > Ad tracking > Microsoft Advertising
You need
A Microsoft Advertising account with a UET tag
Price
Free with every Zepsell store. Microsoft Advertising charges for its own service

What it sends

Page loads, plus product, basket, purchase and search-results page types for dynamic remarketing, and purchases with their revenue.

With the Cookie consent app installed, nothing loads until a shopper accepts.

Add Microsoft Advertising

  1. In Microsoft Advertising, go to Tools > UET tag and copy your tag's ID.
  2. In your Zepsell dashboard, open your store and go to Integrations.
  3. Under Ad tracking, press Set up next to Microsoft Advertising and fill in UET tag ID.
  4. Press Save integrations. It goes live on your storefront within a few seconds.

Related

Product feeds for Google Shopping, Meta, TikTok, Pinterest and BingYour products in Google Shopping, Facebook and Instagram, TikTok, Pinterest and Bing, from feeds that keep themselves up to date.Google AdsPurchase conversions for Google Ads campaigns.Microsoft ClarityFree heatmaps and recordings of how shoppers use your store.

Still stuck? Ask us.

Ask Zeppy in your dashboard, or message the Zepsell team in the support chat.

Open your dashboardContact us